The 30-Day Mercedes Hextech Chest Challenge

Leveraging Stagecast's interactive platform, the campaign launched a 30-day challenge. Fans engaged in various game modes daily, collecting points to win League of Legends Hextech Chests, all under the Mercedes-Benz banner.

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Gamification done right: Every day of the League of Legends World Championships, fans participated in one of three different game modes, with a daily leaderboard to win fun in-game prizes (so-called "Hextech chests").

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Loyalty Program: To sustain engagement, those who participated in five games and gathered 400,000 points were entered into a raffle for grander in-game prizes, creating a compelling reason to return each day.

Effortless Campaign Setup with Stagecast

The entire Mercedes-branded campaign was seamlessly set up in the Stagecast system. Partnering with Apollo18, the sponsorship activation campaign and loyalty program was easily managed in the Stagecast console without writing a single line of code.
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The Results? Record-Breaking Participation

Hundreds of thousands of participants have joined the fray. The Mercedes Hextech Chest activation has become a hot topic among the League of Legends fanbase, with enthusiasts from around the world creating Mercedes-Hextech Chest YouTube videos and sparking discussions on Reddit threads.


‍Record-breaking Participation: The campaign quickly became one of the most successful World Championships activations, with hundreds of thousands of participants and Loyalty Program sign ups.

Brand Traffic: With over 8% click-though rate, Mercedes-Benz saw a surge in page visits and interactions, attributable to the well-placed calls-to-action within the games.

Community Buzz: The activation spilled over into the digital world, with fans creating dedicated content and online discussions, effectively multiplying the brand's presence across media platforms.

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Engaging Fans and Driving Brand Traffic

The fun didn't stop at the games. Mercedes activated its brand in a smooth and compelling manner, driving traffic to its pages where fans are encouraged to book test drives or learn more about Mercedes products. This is made possible through Stagecast's Call-To-Action features, which seamlessly integrate with the fan experience.

The Stagecast and Mercedes-Benz initiative at LoL Worlds not only set a new precedent for fan engagement but also paved the way for future collaborations. As the eSports landscape evolves, Mercedes-Benz, Apollo 18 and Stagecast are committed to pioneering immersive fan experiences that resonate with audiences and propel the brand to new heights.

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