In this article you will learn how Stagecast helps you to...

1) Capture the Attention of Users and Create Engagement on a Regular Basis
2) Offer Brand Activation Opportunities to Sponsors
3) Easily Manage Fan Activations with the Stagecast CMS

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Capture the attention of users and engage them on a regular basis

Stagecast offers a wide variety of Fan activations - so called Stagecast Moments - that can be integrated into your fan app within a few, simple steps. You can choose from Moments like a Quizzes, Treasure Hunts, Spinning Wheels, and many, many more. All these Moments provide great value to your users and keep them engaged over time. One week, you might do a sponsor-powered Quiz challenge through your fan app, the next you provide prizes through a spinning wheel activation: You never run out of content!

Now, why is content variety and user engagement so important for your app? 

Nir Eyal, the author of the book “Hooked: How to Build Habit-Forming Products” and former Lecturer in Marketing at the Stanford Graduate School of Business and Design School, describes in his Hook Model the four-step process companies use to build customer habits. Going through this process consecutively brings users back to the product repeatedly without having to use costly advertising or aggressive messaging.

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An important part of the hooked method is using a powerful cognitive quirk, called a variable schedule of rewards. Companies can provide variable rewards to their customers by offering constant novelty. Every time a user opens your app he should find a fresh list of content. This “hunt” to find new content is what gets users hooked - and that is precisely what Stagecast Moments help you achieve. With a variety of Moments, your users will find novel content in your app on a regular basis - content that will make users come back to your app and eventually create habits.

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Offer new ways of Sponsors brand activation

With the Stagecast integration, you can offer your sponsors new ways of brand activation in your app. Easily integrate brands & logos into Moments with a few clicks to activate sponsorships and sell such brand exposure to your event partners. For example, let your sponsor’s logo be seen by everyone through a branded collage Moment or a Quiz where your audience can win a prize, provided by your sponsor. This creates incentives for users to participate and use your app and integrates sponsors in a natural way.

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See here how Stagecast was integrated into the Gameday App for Åhus Beach. Åhus engaged beach volleyball fans with the Classic Quiz Moment every Friday!

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Easy setup within CMS

All these Moments can be integrated into your app with an easy Content Management System (CMS) as a source for your content. This is where you, for example, set the questions for the fan quiz Moment or the Prizes that can be won in a Spinning Wheel challenge. In this CMS, you can also easily add logos & colors to activate sponsorship brands!

“It is a great product to work with. Stagecast is very flexible and offers customized solutions for Gameday and the teams and clubs we work with.”

Marcus Heed, Content Manager at Gameday

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See here how the Swedish National Handball Federation integrated Stagecast into their Gameday app to engage their fans with a weekly Quiz even when no games took place. Or learn how to integrate Stagecast into your app in a simple and fast way.