What are the benefits of Event Gamification?
Games can be used to transform your online event planning. Here are some benefits of gamification:
- It proactively engages online attendees to participate and connect with the virtual event.
- It’s a form of ice breaker that keeps the atmosphere relaxed.
- Creates a worthwhile experience leaving guests satisfied.
- It spreads positivity throughout the event.
- It gives everyone a shared purpose and common ground.
- It creates a deeper bond, contentment, and more social buzz.
- Promotes interaction among event staff, speakers, members, and other guests.
- Encourages participants to speak as they exchange ideas and insights on how to solve challenges with each other.
4 Steps to apply gamification at your event
Step 1: Know Your Goals
The right event game can help you reach your goals, whether you have one main goal or a bunch of smaller ones. It is good to clarify precisely what you want to accomplish ahead of time..
Here are some common goals that event planners have when using gamification in their events:
- Create new sponsor activation assets that help to activate the sponsor brands
- Create shareable content that attendees will share among themselves or on social media
- Find new ways to prompt users to action with in-game call-to-actions, such as e-mail newsletter sign ups or website visits.
- Simply boost engagement and interaction among the attendees and the events organizers.
Step 2: Pick the Right Games
Depending on the size of your event, how long it is, and who will be coming, you’ll want to tweak the event game…
- Will the event game run for the whole event or for a specified time within the event?
- How many challenges are needed to not run out?
- Do you have enough games & content to choose from to make sure you are not too repetitive?
For longer events or events that are occurring on a regular basis, it is paramount that you change the content of your games or the mechanics of your games on a regular basis. On Stagecast, you have a variety of games to choose from and you can always change the content and brand on the fly to keep things fresh.
Step 3: Choose a prize
Prizes are a fun part of winning any game, and it’s the same for event games. Whether it’s just providing event-wide recognition (and maybe a mini trophy), or giving the winner something of monetary value, use prizes to incentivize everyone to play the game. These are prize ideas that we see lots us customers use:
- Online Gift Cards (e.g. Amazon, Spotify, Netflix etc.)
- A sponsor-provided gift
- A mini event trophy or medal
Stagecast helps you to collect the data of the winners so that you can easily contact them after the event.
If you have a monetary prize or prize of higher value, you can even upload custom competition terms to the Stagecast games.
Step 4: Promote the Game
Besides offering rewards for playing the game, making sure everyone knows about it is another huge part of increasing participation. You can do this by posting on social media before and during the event, sending out push notifications in your event app, including it on the event website, and even having speakers mention it in their online sessions.
Don’t let anyone sign off feeling like they missed out simply because they didn’t know the event game existed.
Stagecast makes it very easy to promote your games on whatever platform or channels you use by providing a clickable join link, event code and even embeddable iFrame for your event apps.
Keeping the attendees engaged during virtual events should be a priority for event planners. When guests can participate, relate, and connect with the event, they will find it more valuable and memorable.
Using these gamification strategies we’ve just provided is a powerful way to compel your online attendees to actively participate in virtual events and return for more.
If you have any questions about how to use Stagecast at your event, connect with someone on our team who can share best practices.
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