Smukfest is Denmark’s second largest festival, taking place in the beautiful forest of Skandeborg where 55 000 eager festival visitors gather every summer.
One of the main event sponsors of the festival is Telia Denmark. They have been a proud sponsor for over five years, with a nice on-site presence at the festival - offering charging stations, wifi hotspots and much more. During the festival of 2018 they wanted to level up their digital presence and offer something special to the crowd.
There is always lots of spare and waiting time at festivals when concerts are not taking place - Telia wanted to smartly use this time and ramp up visitor engagement.
Only sponsorship rights of a festival are worthless if people do not know who sponsored the fest. Therefore, it was in Telia's highest interest to make people aware that Telia is a proud partner of the Smukfest festival.
Telia used Stagecast Moments to activate their brand and create fun audience engagement during down times! This is how they did it:
One fun thing Telia did to engage with the visitors was to organize a treasure hunt facilitated by Moments. A treasure hunt took place once a day on camp site. Two map with secret locations were posted in the Stagecast app using the Picture Moment. First, people would have to find the first secret location where Telia staff was already waiting for them. Once found, the visitors were encouraged to take a selfie with the Filter Moment with themselves and someone from the Telia staff, and then go on to find the second secret location. Amazing prizes were handed out to the winners - everything from mobile phones, to headphones and transportable speakers! Good job, Telia!
Telia had another fun activity planned.The camping area opened a couple of days before the festival started. During this time, Telia wanted to surprise everyone by organizing a surprise concert with the prominent band "Minds of 99". The only announcement made about this concert was through a Video Moment pushed in the app where the singer simply announced that it was 15 minutes left until they would play at Smukfest. Over 2000 people runned down to the location to enjoy the exclusive Minds of 99 concert. During the concert, a Filter Moment was launched to let the audience take “Minds of 99” powered photos.
Further, the photo gallery in the app was constantly filled with nice picture from the visitors during the festival. Telia gathered those and created a beautiful gallery - it looked sleek!
In total, Telia reached 10 000 downloads of the application. Before the festival took place, content was pushed through their social channels to show how the app was used during the Smukfest festival.
Moreover, signs & banners were located at strategic places at the festival and which encouraged people to download the app.
We feel honored to have become a part of Telia’s presence at Smukfest and are looking forward to Smukfest 2019!
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